Now is an exciting time for podcasting. It’s never been easier to start your personal radio station and broadcast to the world on any topic you find interesting. When starting a new business, podcasting can be a fantastic way to connect with you potential audience. I personally find it much easier because I’m a slow writer. Being able to verbalize my thoughts and broadcast them directly is invaluable.

When we started working on Core15, we knew we wanted to chronicle our journey through a podcast (Buildcast). After we did the recording and editing, however, we found out that publishing a podcast was a bit more work than we thought. For example, you can easily trip up on hosting your own audio files and creating a proper RSS feed.

iTunes podcast submission requirements

iTunes’ requirements for submitting a podcast

Luckily, SoundCloud has made this process ridiculous easy by both hosting the files and generating the correct RSS feed. If you want more reasons on why SoundCloud is awesome for podcasting, read their pitch here. Without further ado, here are the steps:

1. Create a SoundCloud account for your podcast

Why not host the episodes on your personal account? Having an account dedicated to the podcast is a great way for:

  • organic discovery from other SoundCloud users,
  • a place for people to listen to all past episodes, and
  • view all your stats in one place.

Make sure to upload a square logo with 1400x1400 dimension as your profile photo. iTunes takes this image as your podcast logo and they won’t accept anything smaller.

2. Upload your episodes

Uploading an episode to SoundCloud is extremely easy. Do make sure to fill out the title, description, and tags to the best of your ability. The information you fill out will be used for the RSS feed submitted to iTunes.

3. Make sure you have the correct RSS settings

You are done! Visit the content settings page to find the RSS feed URL you can submit directly to iTunes. For example, Buildcast’s RSS URL looks like this:

I’d suggest filling out things like feed title and author name for better discoverability. Also make sure your individual episodes have the correct permissions settings. On the Permissions tab of your episode setting, make sure the checkbox for “include in RSS feed” is checked.

SoundCloud Permissions Setting

4. Submit!

Submit your podcast to as many channels as possible, specifically iTunes, Stitcher, and TuneIn.

Submit your RSS URL to iTunes.

Submit it via their “Content Providers” portal.

You’ll have to submit your podcast via an email. Find detailed instructions here.


The beautiful thing about SoundCloud is that they provide basic stats for your podcast. Stats like play counts will track plays on all channels, including the RSS feed.

Once you’ve submitted your podcast, it’ll be a few hours before they are reviewed and accepted. Sit tight and get ready for superstardom!

Got questions? Comment below or tweet me @feifanw.

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