Secret Sauce Blog

Actionable insights on how to validate, launch, and market your mobile app

Articles on Mobile Marketing

How to Hunt for a Product Hunter

Get featured on Product Hunt by having an influential user submit your app

Product Hunt has been an integral part of many product launch strategies. A surge of traffic to your app’s iTunes page or website for free? Why not, right? But to play any game, you need to first learn the rules. What’s the deal with Product Hunt...

Mobile App Launch Guide for Indie Developers

The ultimate app launch guide for indie developers who are building and launching their own iOS apps. Learn about planning, pre-launch, marketing, product development, QA, and launch.

This is a re-post of Adam’s original guide, which lives on GitHub. If you have additional insights, please contribute! Why This guide is aimed at indie developers who are building and launching their iOS apps largely by themselves. The guide will...

Turn Your Incentivized Mobile Users Into Loyal Customers

A two-part series on how to acquire, activate, and retain mobile users via incentivized channels

In the first post, we reviewed the motivations of mobile app users acquired through incentivized channels, the risks inherent in using these channels, and how to maximize install volume through bid management. It makes sense to now focus on activating...

Manage Your Incentivized Mobile Budget for Maximum Volume

A two-part series on how to acquire, activate, and retain mobile users via incentivized channels

For the first part of this two-part series, we’ll be examining the motivations of mobile app users acquired through incentivized channels, the risks inherent in using these channels, and how to maximize install volume through bid management. With...

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